The method · 3 Oct 2026
The first frame decides: 43.6% stayed versus 12.9%
Across two batches of our own Shorts, the opening picture mattered more than the hook's wording. Objects you understand instantly beat screens and ordinary scenes.
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Notes from the experiments
The method · 3 Oct 2026
Why one viral Short proves nothing (and how many videos a test needs)
In our first test batch, each side had one Short that took off and one that flopped. Here's how many videos a fair test needs, and why.
Money and rules · 3 Oct 2026
YouTube's inauthentic content rule, in plain words
What YouTube means by mass-produced or repetitive content, which faceless channels it hits, and how to stay monetised.