Faceless Theory

Lab log

Our channel, batch by batch

We grow our own Shorts channel with this method and write up every batch here: the test, the numbers and the decision. Numbers are never rounded up, small samples are called small, and batches that went badly stay in.

  1. 03Batch 3 · posted 1 OctQuestion hooks against statement hooks, againTest: Hook: a question (A) against a statement (B), on tech and controversial storiesThe opening picture decided it again: a physical object kept 43.6%, screens kept 13–24%. Several other things changed at once.
  2. 02Batch 2 · posted 30 SeptQuestion hooks against statement hooksTest: Hook: a question (A) against a statement (B). The voice and the top bar also varied, which muddied it.Statements did better (30% stayed against 21%), but the opening pictures differed too. Not a clean result.
  3. 01Batch 1 · posted 29 SeptStrange AI against odd small businessesTest: Kind of topic: "AI does something strange" (A) against "a small business made money in an odd way" (B)No winner. Each side had one video that took off and one that got almost nothing.