The method · 3 Oct 2026
The first frame decides: 43.6% stayed versus 12.9%
Across two batches of our own Shorts, the opening picture mattered more than the hook's wording. Objects you understand instantly beat screens and ordinary scenes.
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The method
How to grow a Shorts channel by testing one change at a time: what to test first, how many videos a test needs, which numbers to trust, and how to read a result without fooling yourself.
The method · 3 Oct 2026
Why one viral Short proves nothing (and how many videos a test needs)
In our first test batch, each side had one Short that took off and one that flopped. Here's how many videos a fair test needs, and why.